Telling your story is part of doing business today, whether you're an independent brewery, a local restaurant chain or a Fortune 500 company. Your website, blog, social and newsletter content must convey your mission and your message to current and potential customers, and establish you as a thought leader in your industry.
What's more, producing a regular flow of content has become necessary to maintain credibility and grab consumer attention for companies of all sizes: for example, small businesses that blog see 126% more lead growth than those that don't (source: Content Marketing Institute).
To tell it the right way, you need a professional.
I'm Holly Regan: a skilled writer, editor and content marketer with a proven record of success. I create content that will help boost your company's online marketing efforts, whether you need original material or simply want to make your existing content more effective. I am dedicated, hard-working and extremely efficient, and am committed to producing the highest-quality end product.
Remote services available anywhere; on-site services available in the greater Seattle area.
(0) 253.987.6602 / (m) 512.284.4617
Why content marketing?
What is content marketing, anyway? It involves creating and sharing high-quality content that positions your organization as an industry expert, rather than directly promoting your brand. By creating informative content about the types of products and services you offer and the trends, topics and issues in your field, you’ll build a following of consumers who want to read, share and subscribe. This establishes your brand as a thought leader—so that when consumers are ready to purchase, your name is the first one that comes to mind.
Simply posting on social media is no longer enough when it comes to your marketing strategy: Facebook, for example, often doesn't surface the content you publish on your followers' News Feeds unless their friends and family are also posting about it. By getting readers to subscribe to your blog and newsletter for updates, you can keep them informed about new products, important events and industry trends.
Your content must also be optimized for search, so new customers and non-locals can easily find your business. Content that is well-written, contains relevant keywords and is promoted on social media and online publications will jump to the top of the search engine results. I can work with you to optimize your blog and website content, and to develop a regular publishing cadence that keeps your brand front and center for current and prospective customers.
content marketing produces over three times as many leads as outbound marketing—at a 62% lower cost.
(source: demand metric)
Why work with Holly?
I have nearly a decade of experience as a writer and editor, creating engaging blog posts, articles, website copy, reports, white papers, case studies and more. I can also improve the effectiveness and readability of your existing content, and design content marketing packages that help you climb the search engine rankings. In addition to my freelance work, I've served as ghostwriter to C-suite executives; as the sole editor for a team of 12 writers; as a content marketing manager; and as an editorial director.
My work has been published on the New York Times Opinionator blog, the Huffington Post and other high-profile websites. I have written and edited content on a wide variety of subjects, from food and beer to politics to software. I can tailor content to any audience or format.
My background includes:
Editing (both copyediting and high-level editing for tone, style, flow, accuracy and adherence to brand voice)
Political and news journalism
Recipe creation and food/beverage writing
Op-ed and creative writing
SEO-driven marketing content
Interviews and case studies
Newsletter and social media content
Online publishing using WordPress and proprietary CMSs
Use the form below to contact me regarding your content needs. You can request a la carte or package items, or I can build you a custom quote. We can also schedule a phone call or meeting to determine what would be best for you. If you prefer, you may email or call me directly to request services or to schedule a meeting.